Why is culture and purpose important?

Many New Zealand businesses are highly motivated to achieve excellence in performance and employee wellbeing. But one of the hardest parts of the puzzle is understanding what organisational factors we need to support in order to get there. International evidence suggests that having a clear culture and purpose, visible at all levels of the organisation is the key. That’s why this year, at Wellbeing now, we’ll help to answer some of the big questions around culture and purpose, and how they can help you along your wellbeing journey.

The link between culture and wellbeing

Many of us already know there are clear benefits to running a workplace wellbeing programme. Not only do they promise us happier employees, but wellbeing programmes also claim to fix our retention issues, take care of absenteeism and drive better business performance too. So it must be as simple as running a few health seminars and fitness challenges – ‘build it and they will come’, right?

But those of us who have tried it, know it’s not nearly as simple as that. The missing ingredient? Culture. The most overlooked and underestimated part is – in order to have a truly successful programme it must operate within a culture that’s conducive to its success. This means the policies and process, behaviours of managers, leadership priorities and even company values, all in their own way support and reinforce wellbeing strategy.

But don’t forget purpose

A truly engaged workforce, is defined for many of us as one that is aligned with and striving for the same company vision – or purpose. Statistics from the 2014 Deloitte Core Beliefs and Culture survey found “82 per cent of respondents (executives and employees) who work for an organisation with a strong sense of purpose say they are confident their organisation will grow this year. 81 per cent of respondents working for organisations with a strong sense of purpose say their stakeholders trust their leadership team”.

The survey also concluded that companies with a strong sense of purpose had a better workplace culture. This means that these organisations were more likely to embrace diversity and different views and drive innovation among their employees. Based on this, it seems that from purpose we can drive culture. But where do we start?

Wellbeing now 2017 will tackle all of these questions and more, as we bring together a range of experts to share their experiences and insights. Join us in November for an informative and inspiring day that will help empower you to tackle some of your biggest wellbeing challenges.