Media releases 2012

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Please contact: Alistair Gray, Communications Adviser, Southern Cross Healthcare Group
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Southern Cross primary care launches new partner brand

Tuesday, 18 September 2012 by Aimee Bourke

Southern Cross Primary Care (SCPC) has launched a new Partner Practice brand, as its network of GP partnerships continues to grow.

SCPC Chief Executive Officer, Victor Klap, says the brand (pictured below) is a “sign of things to come”.

“Today it signifies the practice has a relationship with Southern Cross but, over time, it will come to represent a differentiated GP experience, offering new models of care and more sustainable ways of doing business.”

The brand will be launched at this week’s 2012 Conference for General Practice in Auckland and will soon start to appear on the SCPC Partner Practice websites.

There are currently five practices in the Southern Cross Primary Care network – Silverdale Medical, Taradale Medical Centre, Carefirst (New Plymouth), Upper Hutt Health Centre and Queenstown Medical Centre - encompassing 60,000 enrolled patients and 50 GPs.