News

Southern Cross insurance businesses have once again been recognised in the 2026 Reader’s Digest Trusted Brands awards, securing wins across Health Insurance, Life Insurance and Travel Insurance, and receiving Highly Commended recognition in Pet Insurance.

Now in its 27th year, the Reader’s Digest Trusted Brands survey independently measures what matters most to New Zealanders when it comes to trust, including reliability, integrity and consistency over time.

The 2026 results reflect the breadth of support Southern Cross insurance businesses provides New Zealanders across different stages of life; from health and wellbeing, to protecting families, travelling with confidence and caring for pets.

Southern Cross Health Insurance was awarded Most Trusted Health Insurance Brand for the 10th consecutive year. Now with 940,000 members, the member-focused Friendly Society introduced health insurance to New Zealand more than 60 years ago.

Southern Cross Life Insurance was named Most Trusted Life Insurance Brand for the fourth consecutive year. Established in partnership with Chubb Life Insurance New Zealand Limited in 2016, Southern Cross Life Insurance provides peace of mind for families by helping protect loved ones when it matters most.

Southern Cross Travel Insurance also secured its fourth consecutive win as Most Trusted Travel Insurance Brand. Supporting New Zealanders at home and abroad since 1982, Southern Cross Travel Insurance is recognised for combining comprehensive cover and reliable support when customers need it.

Southern Cross Pet Insurance was Highly Commended in the Pet Insurance category, helping more than 60,000 pets access vital veterinary care and supporting owners to help their pets live their best life.

Southern Cross Health Insurance Chief Sales and Marketing Officer Regan Savage says sustained trust is built through consistency and purpose.

“Trust isn’t something you claim, it’s something you earn over time through the way you show up for people,” says Mr Savage.

“For Southern Cross Health Insurance, this means supporting New Zealanders to live healthier lives for longer and staying true to our vision of a healthier Aotearoa New Zealand.

“Being recognised again across health, life, travel and pet insurance reflects the important role Southern Cross insurance businesses play in people’s lives and the responsibility that comes with that trust.”