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Southern Cross, a Trusted Brand in multiple categories

Friday , 6 June 2025 by Sue Hamilton

Southern Cross insurance businesses have been awarded Reader’s Digest Trusted Brand 2025 awards across three key categories: Health Insurance, Life Insurance, and Travel Insurance, and is Highly Commended for Pet Insurance.

In the 26th year of the Reader’s Digest awards, the results acknowledge how Southern Cross insurance businesses are dedicated to helping New Zealanders live healthier lives for longer, ensure their loved ones are protected, to travel with confidence, and protect their beloved pets.

Southern Cross Health Insurance Chief Sales and Marketing Officer, Regan Savage, says “every day our people strive to do the right thing by customers and Society members. Trust comes from doing what you say you will, again and again.”

  • Southern Cross Health Insurance serves more than 950,000 members, helping to get the care they need and back into their workplaces, families and communities more quickly
  • Southern Cross Travel Insurance is with hundreds of thousands of New Zealanders, giving them the confidence to travel at home and abroad, knowing they will be supported for the unexpected. SCTI also supports Australian adventurers
  • Southern Cross Life Insurance is trusted by New Zealanders to protect their loved ones and be there when it matters
  • And, Southern Cross Pet Insurance helps more than 65,000 pets live their best pet life, by ensuring vital veterinary care is affordable whenever it’s needed.

“We’re committed to delivering outstanding products and exceptional service, which means more New Zealanders can continue to trust us.”

Note:

  • Southern Cross Health Insurance: 9th consecutive win for Most Trusted Health Insurance Brand
  • Southern Cross Travel Insurance: 3rd consecutive win for Most Trusted Travel Insurance Brand (winning the inaugural award in 2023 – the first year Reader’s Digest included a travel insurance category)
  • Southern Cross Life Insurance: 3rd consecutive win for Most Trusted Life Insurance