Southern Cross Health Society has announced the appointment of Kerry Boielle to the role of Chief Sales & Marketing Officer.
Boielle was previously the Society’s Chief Sales Officer before stepping into the newly-expanded senior leadership position.
The appointment follows the resignation of Chief Marketing Officer Chris Watney, who is moving to London to take up the role of Chief Executive Officer of the International Federation of Health Plans (iFHP).
Boielle joined Southern Cross Health Society in May 2017, following senior leadership roles at Kiwibank, Baycorp and ASB Bank.
Her new position encompasses sales channels, business growth, strategic leadership, digital and mobile development, innovation within the Society's key products, marketing strategy and customer experience.
Southern Cross Health Society CEO Nick Astwick says Boielle’s breadth of experience, including working with financial services intermediaries, makes her an outstanding fit for the role.
“Kerry is an insightful leader with an open and engaging style who is more than capable of managing both our sales and marketing functions.
“We have also taken the opportunity to align our Sales and Marketing and Customer Experience teams into one team under Kerry’s leadership.”
Acknowledging the contribution of Chris Watney, Astwick says he brought a slew of successful initiatives and products to life during five years with Southern Cross.
“Chris has been the driving force behind the Take Life Back campaign, creating the BeingWell product and the launch of our digital assistant, Aimee.
“It’s great to see one of our own now step into leading a global health insurance organisation.”